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文化傳承與品牌塑造

家族食品製造企業

背景

一間擁有近 50 年歷史與傳承的家族食品製造企業,建基於長年累積的專業知識、可信賴的關係,以及對產品質素與職場文化的深厚傳統。

項目類型: 文化傳承與品牌塑造顧問

成果

  • Clarified and structured the company's core culture elements — mission, vision, values, behavioral expectations, and cultural narratives — rooted in its legacy.

  • Established a Corporate Culture Department with defined responsibilities, operating model, and daily management integration.

  • Delivered Train-the-Trainer (TTT) programme to cascade consistent culture messages across teams.

  • Developed a corporate culture manual and published a commemorative book marking the company's 40th anniversary.